Power and Persuasion in Media and Advertising (Paperback)

Power and Persuasion in Media and Advertising By Susan Brophy Down Cover Image
$11.95
Please contact us for more details

Description


Go ahead, buy it. You know you want it....How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher's guide available.


Product Details
ISBN: 9780778745488
ISBN-10: 0778745481
Publisher: Crabtree Publishing Company
Publication Date: February 28th, 2018
Pages: 48
Language: English
Series: Why Does Media Literacy Matter?