Bank marketing by private sector banks (Paperback)

Bank marketing by private sector banks By K. Alamelu Cover Image
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The Indian financial sector which operates under the stewardship of the

Reserve Bank of India (RBI) consists of three major segments viz., Banking

Institutions, Development Financial Institutions, and Non-Banking Financial

Intermediaries. Banking institutions of the country refer to commercial banks,

cooperative banks, and regional rural banks. In the area of commercial banking,

the country has players both from the public sector and the private sector.

Indian commercial banks occupy a pivotal position in the financial sector

considering the variety of services rendered and the bulky volume of business

handled by them

Product Details
ISBN: 9788566255263
ISBN-10: 8566255267
Publisher: Alagappa University
Publication Date: September 5th, 2022
Pages: 272
Language: English