Browse Books: Business & Economics / Advertising & Promotion

Propaganda By Edward Bernays Cover Image
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By Edward Bernays
Contagious: Why Things Catch On By Jonah Berger Cover Image
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By Jonah Berger
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer By Dan S. Kennedy Cover Image
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By Dan S. Kennedy
Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
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By Allison Netzer, Liz High
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone By Drew Eric Whitman Cover Image
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By Drew Eric Whitman
Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
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By David Ogilvy, Sir Alan Parker (Foreword by)
Think like a Brand, Not a Bank: 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow By Allison Netzer, Liz High Cover Image
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By Allison Netzer, Liz High
Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image
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By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D.
Advertising Concept Book 3E: Think Now, Design Later By Pete Barry Cover Image
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By Pete Barry
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads By Luke Sullivan, Edward Boches (With) Cover Image
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By Luke Sullivan, Edward Boches (With)
Humanizing B2B By Paul Cash, James Trezona Cover Image
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By Paul Cash, James Trezona
The Brand Gap: Revised Edition By Marty Neumeier Cover Image
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By Marty Neumeier

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