Browse Books: Business & Economics / Public Relations

The Edward Bernays Reader: From Propaganda to the Engineering of Consent Cover Image
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By Edward Bernays, Nancy Snow (Introduction by)
Breaking in the News Cover Image
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Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing) Cover Image
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Cover Image
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Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand: A Public Relations, Social Media and Digital Marketing Field Gui Cover Image
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Cover Image
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The Business of Persuasion: Harold Burson on Public Relations Cover Image
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Crystallizing Public Opinion Cover Image
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Brandingpays Cover Image
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A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practices Cover Image
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Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Cover Image
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